Jenny Tuazon
Digital Campaigns, Organising, and Communications Specialist
About Me
I’m a digital communications, campaigns, and organising specialist with over a decade of experience helping nonprofits build movements, engage supporters, and drive impact on the issues that matter most. My work has spanned global climate justice mobilisations, coalition support, and digital strategies that connect people to powerful campaigns.I’ve led digital campaigns with organisations like Greenpeace and 350.org, where I developed strategies, managed global mobilisations, and trained teams to use digital tools for storytelling, supporter engagement, and collective action. I thrive at the intersection of creativity and strategy, crafting content and campaigns that are not only compelling, but also grounded in movement-building and justice.Beyond strategy, I’m passionate about capacity building and collaboration – supporting teams and partners to grow their skills, align around shared goals, and create campaigns that resonate across borders.At the heart of my work is a belief in the power of people: when communities are equipped with the right tools, stories, and strategies, they can shift narratives, challenge power, and win lasting change.
Work Samples
These projects showcase my work in digital communications, campaigns, and organising – from global mobilisations and supporter engagement to narrative change and data-informed strategy. Each reflects my approach to turning strategy into meaningful action that strengthens movements and drives real-world impact.
Led a regional media landscape study for GAIA and Break Free From Plastic, analysing how waste and plastics issues are covered across South and Southeast Asia. The research identified key journalists, media outlets, and narrative trends, providing strategic recommendations that strengthened communications planning, media engagement, and campaign positioning across the region.
Go Clean ICBC is a global network of organizations opposed to ICBC’s coal finance. I led the communications and digital working group of this coalition, which produced the campaign's integrated communications and digital strategy and contributed to movements like StopEACOP in demanding that the Chinese bank stop financing dirty fossil fuels overseas.
I led the development, launch, media and network outreach of the petition platform, bataris.org.ph, which at the time of its launch garnered 250,000+ signatures from the petition campaign my team also helped kickstart and target the proponents of an underwater resort project proposal in the pristine waters of Palawan, the Philippines’ last ecological frontier. The proposed project was stopped as soon as we had it put on national and international media spotlights, e.g. Mashable, BBC, Guardian.
I design and facilitate upskilling initiatives through online training series and webinars to strengthen colleagues’ and volunteers’ skills in digital campaigning and organising. I also serve as a resource speaker for allies, sharing expertise in both online and in-person workshops, conferences, and gatherings.
Testimonials
Here’s what former colleagues and collaborators have said about working with me, reflecting the impact of my approach to digital communications, campaigns, and organising.
“Jenny steered our group to success on the #CoronisnotBikiniBottom campaign… Nickelodeon succumbed to public pressure against the planned theme park in Coron...” Always trusted to handle big projects, Jenny still finds time to coach colleagues and share her knowledge. Her generosity has helped many of us eventually lead digital campaigns of our own."
– Angelica Carballo-Pago, Global Communications and Media Lead for Greenpeace's Plastic-Free Future
"Jenny capably managed our global email and web work in support of the Global Climate Strike, delivering an outstanding email program that recruited hundreds of thousands of people.
Her ability to stay calm under pressure, maintain strong relationships, and use sharp intuition for digital tactics makes her stand out. Any organization would be lucky to have her.”
– James Clark, managed Jenny at 350.org from 2018-2020
"A forward thinker – always abreast of trends and new ways of working. She’s one of the key individuals I turn to for insights and expertise to create real-world impacts.”
– Vince Cinches, Civil Society Engagement Lead for World Animal Protection
"Jenny’s care, attention to detail, and commitment to quality shine through when she takes on any piece of work. Things that Jenny takes on or are delegated to her are done to a high standard and on time. She's also very collaborative. She's resilient and brings a very balanced and grounded presence into any team she works with. She’s very easy to manage: reliable, thorough, positive."
– Julia Kryzskowska, managed Jenny at 350.org from 2021-2025
"Jenny is excellent at developing and implementing strategies and always finds innovative ways to grow engagement and reach... A fantastic team player. She understands the Asian context and works really well with colleagues across different countries. She is proactive, reliable, and great at spotting new opportunities for digital engagement. She also brings creativity and a strong sense of what works online, which makes her a great asset to any team." – Norly Mercado, Healthcare Without Harm Southeast Asia Executive Director